When Do Sales and Promotions Start in the UK in 2025?

Whether you’re hunting for fashion bargains, tech upgrades, or early holiday gifts, this guide will help you keep track of the key sale periods in 2025 and how to make the most of them.

Boxing Day Sales – The First Big Event of the Year

Kicking off right after Christmas, Boxing Day (26 December 2024) marks the beginning of the first major sales wave. These offers often extend into early January 2025, with discounts on everything from clothing to electronics, homeware and beauty.

Many retailers, such as John Lewis, Currys, and Next, launch their biggest clearance events during this period. Online sales often begin as early as Christmas Eve, so savvy shoppers will want to keep an eye on their inbox for early access.

Winter Sales – January 2025

Throughout January 2025, UK retailers continue with extended winter sales. This is a fantastic time to buy coats, boots, home appliances, and seasonal clearance stock.

Stores like M&S, Zara, and Selfridges typically offer larger markdowns as the month progresses—so the later you shop, the bigger the bargains, though the selection may be limited.

Mid-Season and Spring Sales – March to May

Between March and May, many brands run mid-season promotions to refresh stock ahead of summer. Look for fashion deals, footwear offers, and early discounts on garden furniture and outdoor items.

• March: Great for transitional clothing and travel accessories.
• April–May: Ideal time to buy spring fashion and home decor.

Summer Sales – June to August

Summer sales usually begin in late June or early July and can last until August. This is one of the longest sale periods in the UK retail year, with retailers looking to clear summer stock before autumn.

Popular chains like ASOS, River Island, and Debenhams offer up to 70% off on summer clothing, accessories, and even travel gear. Electronics retailers also join in with mid-year deals, particularly in late July.

Key Promotional Events in the UK in 2025

• Valentine’s Day (14 February): Jewellery, flowers, and experience gifts go on sale in early February.
• Easter Sales (April 18–21): Expect offers on chocolate, homeware, and spring fashion.
• Back to School (Late August): Promotions on school uniforms, stationery, laptops and backpacks.
• Black Friday (28 November): The biggest shopping event of the year, often extended to a week or more.
• Cyber Monday (1 December): Focuses on tech, software, and online-only bargains.
• Christmas Promotions: Early deals start in late November with advent calendars, toys, and gifts.

Tips to Shop Smart During Sales

1. Set a budget: Avoid overspending by planning your purchases ahead of time.
2. Use price comparison tools: Sites like PriceSpy and Google Shopping help spot real deals.
3. Sign up for newsletters: Many brands offer early access to subscribers.
4. Check return policies: Especially important for online shopping or discounted items.
5. Shop out of season: Buy winter clothes in March or swimwear in September to save big.

What to Expect in 2025

With increasing online competition and rising living costs, 2025 is expected to bring aggressive discounting— especially in fast fashion, electronics, and subscription-based services.

Look out for personalized promotions based on your shopping habits, and an increase in sustainable and ethical brands joining the sales scene. Also, more retailers will likely extend promotions over several days or weeks to boost both footfall and clicks.

Whether you’re a bargain hunter or just looking to shop smarter this year, the UK sale calendar in 2025 is full of exciting opportunities. Mark your dates and get ready to save!

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